Social Media Marketing
These guys are starting a new SEO and small business marketing company that will be revealed next month, but here we discuss the state of search engine marketing with the founder George Revutsky of http://www.mynextcustomer.com/
Duration : 0:30:59
http://socialmediasistas.com/
Duration : 0:2:50
TopRank Online Marketing founder and CEO Lee Odden talks to Brett Tabke about Universal Search, search marketing, and his predictions for the future of search.
Duration : 0:5:59
NEW YORK (YouTube.com/AdAge) — Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It’s coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.
Duration : 0:3:9
I am a marketing consultant specializing in writing term sheets for use in preparing legal agreements.
I live in South Florida as well.
You may not believe it – but, seriously, go to Monster.com.
Seriously.
Monster is extremely popular in South Florida.
Best Wishes.
What are some ways to use Facebook, Twitter and other social media sites to spread the word about my business?
Great question! Social Media falls into a larger umbrella called "Inbound Marketing." Traditionally marketing would be 1) cold calls/ telemarketing 2) print marketing such as magazines or newspapers 3) radio advertising 4) TV advertising 5) outdoor advertising. The before mentioned techniques would be labeled as "Outbound Marketing."
50 years ago companies like P&G, McDonald’s, and Pfizer built their brand with these techniques. The problem with outbound marketing today is: consumers have DVRs so they do not watch TV commercials; consumers have iPods so I don’t listen to the radio; consumers subscriptions rates to magazines and newspapers are near extinction; and consumers have learned to ignore "interruption marketing" such as telemarketing through services like caller ID.
Newer companies within the last 10 years such as Google, Facebook, and Amazon have used Inbound Marketing. Using Social Media will give you leverage to compete with bigger brands and with bigger budgets. Here is how:
Create Profiles on Social Media Sites: Although there are many social network sites it is best to get your feet wet on 1) Facebook 2) Twitter and 3) LinkedIn.
Facebook:
Create a Fan Page for your business. Click on this link http://www.facebook.com/pages/create.php and follow the setup instructions.
Twitter:
Create an account by navigating to https://twitter.com/signup. Follow the instructions to setup your account.
LinkedIn:
Create a personal account and a company page. To create a personal account go to https://www.linkedin.com/secure/register?trk=hb_join and enter in the appropriate fields. To create a company page make sure you have your personal account created and verified and then click on this link http://www.linkedin.com/companies?didentcompy=.
What’s Next
In general listen. See what your target audience is talking about, and then after you understand add value by sharing your thoughts. Below are a few specific examples:
Twitter:
You have 140 characters. Be short and link back to more information on your website or blog. By linking back to your website you create traffic and allow your site to be indexed by search engines. Both are good.
Facebook:
Pose questions. Share resources that your target audience would find of value. Think of your Facebook Fan Page like a forum.
LinkedIn:
Answer questions posted by your target audience. This will give you "expertise" which is rewarded with green stars in the category your answer was selected as the best answer. Link your blog to your company page. By adding your blog to your company page your LinkedIn page will share your latest blog post with the professional community.
I hope that helps, and if you have any questions feel free to connect with me on Facebook (http://www.facebook.com/adam.root) or LinkedIn (http://www.linkedin.com/in/adammroot).
In addition I have listed a few resources to help get you going below:
1. http://www.getawebsite.com This is a great resource to easily build your website, and have a built in blog.
2. http://www.agencyentourage.com Social Media marketing agency that I work for that specializes in social media. Our blog has several articles with free resources.
Good luck
Michael Boland, Kelsey Group, interviews Gib Olander of Localeze, an online content management service for search engines, businesses and consumers. Michael asks Gib about where local businesses should go for accurate search listings. Gib also talks about the future of local online search and why business owners need to take advantage of the latest technology.
Duration : 0:3:39
At the South-by-Southwest Interactive festival, David Meerman Scott, bestselling author of The New Rules of Marketing & PR, launched his newest book World Wide Rave. http://www.worldwiderave.com/
Duration : 0:9:43
There’s no question that real estate marketing has definitely shifted ground. In years past, the primary choice for selling property was overwhelmingly traditional advertising. Online advertising, however, has supplanted the printed media in a big way. It’s estimated that at least four out of five of those searching property listings are now beginning their search on the internet. For more detail go to: www.sell-using-the-web.com.As a matter of fact, it’s projected that three billion dollars will be spent on online real estate marketing by the year 2010.
At the same time, it’s also essential to differentiate yourself in this incredibly competitive market and industry. The financial turmoil, facing us today has created many challenges– and those marketing property of any kind must find new, cost-efficient ways that deliver recognizable results to successfully market real estate
Just like most PPC advertising systems, gives the advertiser complete control over the number of clicks they want to pay for, the length of time they want the listing posted for, and the budget they want to spend. All of these parameters, of course, can be adjusted as need be, after the listing is posted. Advertisers will also be able to control how often they would like to receive account updates, for more detail go to: www.inside-the-minds-of-winner.com.which will allow the user to thoroughly test their marketing efforts.
Unlike most traditional PPC systems, however, does NOT force the real estate advertiser to bid against other advertisers worldwide for the best placements. The playing field is level – and the PPC charge is equal for everyone, not driven up by big business wanting to squeeze the most money out of the small advertiser.
Another overwhelming advantage to Locally Located is that the site will post any type of real estate listing – making it a hub or “one-stop shop” for any potential property prospects, and anyone seeking information on a specific geographic area of interest to them .
Locally Located is also committed to being more than a traditional real estate search site. To attract a steady stream of traffic consisting of potential property buyers, the site will be filled with enhanced targeted real estate content – including news articles, bogs and forums. This content will utilize the latest Search Engine Optimization (SEO) techniques, ensuring the site high search engine result rankings, which will bring about exposure to the greatest amount of online users interested in real estate and all the supplemental information they would need to make an informed decision .
Local Search will also be an important and integral part of Locally Located. Local search is now a close second to email as the most utilized function of the internet. By enabling specific geographic guidelines, Locally Located.com will be able to further target buyers on the lookout for property in specific areas with the assistance of satellite and map views, and many more free tools to assist its users in making the most informed decisions.
Local Searches are growing three times as fast as other kinds of online searches, as more and more people use the internet instead of print and other traditional media to find and research information on nearby neighborhoods. Obviously, this category includes real estate – a category that Locally Located.com is strategically positioned to heavily influence with its innovative new approach to real estate marketing.
Internet marketing has come of age – and Locally Located.com is determined to bring online real estate advertising up to speed in the most cutting-edge and cost-effective way possible.
For our residential Real Estate agent advertisers, we go the extra mile. When you list a residence with Locally Located.com we will in turn list the home on many of the nations largest Real Estate search engines, giving your property unparalleled exposure and the attention it deserves. Instead of just listing your home you are now utilizing a professional, and testable, marketing vehicle for the most minimal cost possible.
Deepak Kumar
http://www.articlesbase.com/internet-marketing-articles/internet-marketing-online-marketing-platform-internet-property-search-695914.html
As the communication landscape changes and new, cutting edge ways of consuming information emerge, PR agencies and corporate public relations teams around the world must re-think the way they format news and deliver it to their target audience. The social media press release has radically altered the way PR professionals approach broadcasts and announcements.
* What is a Social Media Press Release?
Inspired by Tom Foremski of the Silicon Valley Watcher, a social media press release is a next-generation press release optimized specifically for online distribution and publication, such as placement in blogs, social bookmarking sites, RSS, and other similar mediums.
The social media press release is designed to facilitate rapid and widespread sharing of news, information, images, audio, video, and other content. Unlike traditional press releases that are notoriously packed with hype and marketing-speak, the social media press release is far more functional, focusing on just the most relevant and pertinent facts, and relaying them in a simple, concise, hyperlinked format that will appeal to bloggers and other online journalists.
The typical social media press release includes a summary of key highlights, a few expert quotes, links to background information embedded throughout the text, and tags that identify related coverage and other similar topics of interest – all written in a style that reflects the way people speak about the subject at hand. As a result, it is much easier for bloggers to post the information, and for online journalists to conduct their research, and find the quotes, references, statistics, and other data they need to write thorough and accurate stories.
Many social media press releases also include images, video, and other visually-oriented content, tying together various multimedia elements in a way that makes them easily adaptable and re-usable.
* Fast and Wide Distribution
Social media press releases provide faster distribution and wider broadcast coverage than old-school public relations channels can. A recent Pew Research report shows that the public is more Web savvy than ever before, and that Internet use has become a part of the typical consumer’s daily routine.
In fact, more than 50 percent of consumers polled indicated that they create and share content online. With the social media press release, companies are empowered to take their message directly to these consumers via the most popular and preferred formats, making it readily available and instantly accessible not just to reporters, but to anyone who is interested.
Social media press releases can also act as direct marketing and search engine optimization vehicles. News headlines can be delivered via RSS ads, so they are dynamically pushed directly to those who subscribe to similar topics. And, the inclusion of popular key words and phrases (particularly those that potential customers are likely to utilize when searching for the company’s products or services), as well as commonly-used jargon and acronyms, title tags, ticker symbols, and links to other Web content such as blogs and related articles, can give a boost to a company’s ranking in Google, Yahoo, and other major search engines.
* Social Media is Here To Stay
Most of the major wire services have recognized the importance of social media in today’s PR strategies, and have begun to expand their offerings accordingly. PRWeb and Pheedo provide RSS ads, track-back functionality, and the ability to tag and send out press releases via del.icio.us.
Additionally, PR Newswire and Business Wire have launched new social media features such as RSS Feeds. These services also now allow bloggers to access capabilities and functions within their sites that were previously only available to credentialed journalists.
* Social Media Press Release Template
Several PR firms adjust their tactics to take full advantage of the Internet for PR. You’ll notice more social media press releases from a number of Internet savvy PR firms and companies. An online search for “social media press release template” will lead you to examples, templates and ongoing blog conversations on the pros and cons of this next generation of press releases.
You’ll find that by following a social media press release template you can easily create compelling, highly-effective press releases structure specifically for distribution to media outlets and for obtaining comprehensive coverage.
P. Headrick
http://www.articlesbase.com/marketing-articles/the-new-social-media-press-release-107987.html