Social book Marketing

To say it in short you should define your future friends, locate your potential clients, build up a sociable human relationship with them and then promote your brandmark and internet site. What you choose to do on these websites depends on what your business concern needs.

Social Networking, how to

In every communities it is advocated to not start out by advertizing your brandmark or internet site. If you start by spamming you are probably to get kicked out of that social community. You will be ban. Being too straightforward in your sales pitch could also frighten off people and away. So, think passive, think alternative…help people. Listen, contribution and be humble. Be egotistic about the money you had make is not starting to win you friends.

What’s next be yourself, be human, open up. Tell them your history and focussing on things that may help you show your expertise. Visit communities that occupy you in person and get attached.

While initiating contacts on social media websites is great, it is just as critical to stay and keep in contact. Don’t just start something and not finish. For example, post on a blog is great, but you need to show people you are not just chatting, but are there to listen to them. When people add remarks in response they might need a answer from you. If available, pursue or subscribe to the hot feeds that you have contributed to.

Make a video recording of you living your life-time and only being you rather of doing promotional video’s about your product. Add a link to your internet site at the final stage. It don’t mean you can’t promote your business, just be imaginative and add respect to the internet site instead of treating it like a direct advertizing platform.

Take advantage of the widgets supplied by most of these internet sites and place them on your internet site/blog. Yet some other way for people to detect you and also gains the most of the viral nature of a community supported site.

Is it working

The obvious indicators are traffic and sales, however for the more hardcore seller there is analytic computer software which permits goals to be set up and monitors conversion rates. If you plan to establish your social networking fast, map out a campaign tracking system first. Spend some time planning this from the beginning and you know exactly where the results are getting from and where to commit your time. The most significant thing is the acting part. So the earlier you get subscribed up the better!

See a example of social bookmarking for profit here!!!!

Agradestores
http://www.articlesbase.com/online-promotion-articles/business-profits-with-social-book-marketing-685483.html

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Mari talks about her favorite things
about the iPad. And…

In light of Internet Marketing icons
deleting their social media accounts
because it wasn’t “worth their time”,
Travis get’s Mari’s take with a balanced
approach to integrating social media
into your business, and how the 80/20
rule can be used to make social media
a profitable marketing hub for a
business.

Make Your Thoughts Known! Please:
1.) Leave a comment
2.) Like (if you do)
3.) Save to Favs
4.) Subscribe to the channel (if you haven’t already)

Duration : 0:10:0

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Social media websites have taken over the World Wide Web. Anyone spending time on the internet is signed into one of these sites at least, and more likely signed into several.

To name but a selective few of these social media and social bookmarking sites, there are: Facebook, Myspace, Furl, Del.icio.us, Digg, Reddit, Twitter, Stumbleupon, Rojo, Meetup, Linkedin, Technorati, Slashdot, and more.

With literally millions of users situated all over the world on these social media websites, companies can now use these websites as advertising mediums, targeting millions of people 24/7. This kind of advertising is extremely effective in targeting your specific market as there are such a large number of people to expose your brand to. The best thing about exposing your brand in this medium is that if people like it, your brand’s popularity can spread faster than the flu bug: think of it as viral marketing on red bull. In fact, you can be the talk of the web in just one day: thanks to extremely powerful advertising.

The reason for this quick spread via web circulation is that the online community is user driven of course, but because of this user driven force behind your brand, it can also get the boot from the online community and can have the complete opposite effect on a brand, not exactly what a company needs, and bad publicity can spread even faster than the flu, which is never a good thing.

The best way for companies to keep track of their brand’s reputation is through Online Reputation Management (ORM). Online Reputation Management combines marketing and public relations with search engine marketing.

There are three basic steps involved in implementing Online Reputation Management, which will be discussed hereafter. These steps are: Monitor, Analyze and Influence.

Monitor: You need to know what is being said about your brand. You might think that perceptions are impossible to track and monitor as news travels at such an incredible speed over the internet, thanks to blogs, forums and podcast – but there are internet monitoring services that you can use to solve this problem. An example of such a monitoring system is to set up Google Alerts to observe what is being said about your brand in the news on the web. You can also use sites such as Feedster and Technorati to monitor what is being said about your brand in blogs. You can also keep track of your direct competitors in this way.

Analyse: now that you’ve monitored the required information, you need to analyze it. To keep track of your search engine environment, you need to know your competition in depth. For example, make a list of the sites that have information concerning your brand. Split this list into positive and negative feedback, as it is good to know where the bad and good publicity is coming from. Also check their page rank, number of links, and any other aspects you can find.

Influence: One simple and effective method with which to influence your brand in a positive way is to participate by getting involved in the conversation. The old saying goes, if you can’t beat them, join them. So do exactly that: become a regular contributor to blogs and forums where you found most activity involving your brand. The golden rule when doing this is to stay honest about your brand. If for example, someone in the blogosphere said an inaccurate statement about your brand, you are able to clarify it by giving them evidence that supports your case and in so doing removing the error concerning your brand.

So, start implementing your ORM guns to counter attack your brand’s reputation. In this way you’ll prevent an ugly showdown from dragging down your brand.

Jonathan Andrews
http://www.articlesbase.com/social-marketing-articles/the-good-the-bad-and-the-ugly-how-social-media-sites-can-influence-your-products-publicity-724815.html

Duration : 0:8:41

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http://www.petecodella.com

http://www.multimediawise.com

Vocals:
Pete Codella, APR
@codella

Lyrics:
Pete and Vickey Codella

Music Video:
MultiMediaWise LLC
@MultiMediaWise

Musical Arrangement:
Mark Scholl at Screaming Tigers

Recorded at M.J. Greene Audio:
Michael Greene and Tyler Castleton

Special thanks to the crew at MultiMediaWise:
Preston Parker, Director @prestonpparker
Tyler Woodbury, Primary Editor, Camera Operator A
Ryan Pence, Secondary Editor, Camera Operator B

Also available on iTunes as part of the Online PR Podcast Episode 006 by Pete Codella and Mark Polson of Codella Marketing and Code Greene, respectively

Duration : 0:2:57

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Here we go again!\

Another year and another great possibility! With the election of Obama to the presidency, there is Hope and all are looking for a great future.

But I am sitting here thinking of all the folks in social Media that are going to be frustrated again in their social Media marketing efforts. wondering why they are not getting the traction or friends that they thought they should. And the main reason is that they continue to make the same mistakes in Social Media as last year.

Are YOU going to do that- I sure hope not. You may not have the power of a Robert Scoble, or the personality of a Gary Vanyerchuck, or the mind of a Chris Brogan, or the networking focus of a Mari Smith or Coach Deb micek. Or even the amazing writing talent of a Scott Monty.

At least not yet.

But you CAN accelerate your Social Media Success this year by avoiding these top 10 mistakes made by people in Social media in 2009.

Ok…what are they?

1) Lack of Consistent Visibility.

You cannot make a path and create a presence in Social Media, without CONSISTENTLY being SEEN and HEARD with your message. Ask Carrie Wilkerson. Or Timothy Carter. NOT going to happen. That is why that you MSUT create a Presence on the web DAILY- and be seen and heard as part of the community. A tree does not grow part time. It must be consistent in it’s efforts. It is the saem with your Social Media marketing.

2) Focusing too much on being heard.

LISTEN first- THEN talk. Social Media is about Listening to what is being said- by your prospects and customers- and social media in general. You would never enter a party or social event and immediately start yelling out what you wanted to talk about.

Neither should you in Social Media. LISTEN and then LEARN- and then Let your voice be heard- ONLY as a part of the existing conversation. Your time to start the conversation will come.

3) Taking, instead of GIVING to the Social Media Community.

Ahhhhh- lots of takers out in the Web 2,0 world. But NOT YOU. GIVE first. Give Value. Give Suggestions. Give Advice. Give ideas. Give Encouragement. Give News. Give New Possibilities. Give Words of Gratitude. But do NOT take relentlessly. You will be shunned and labeled as such.

If you REALLY want to create powerful influence- GIVE. How does that work?

GIVE = Gain Influence Very Easily. Give FIRST – and you will never come in Second.

4) Not Joining groups.

Groups are where you can have some of the greatest growth and learning. I belong to a ton of groups. Why? Because of 2 reasons: 1) I learn a lot from other people. 2) I CONNECT with the folks in the group.

Groups are a “secret weapon” that you should use on as many social sites as you can. They will not only Enlarge you- but also the possibilities that the group can bring to your life.

5) Not attending Events.

Events ROCK. And you should be attending at leat 1 event a week to do 2 things: 1) Become more Visible. 2) To learn from people that know things you do not.

Events are what i call the “Hidden University” of social Media. You can learn a LOT and grow a lot from events.

Look at the events that interest you. And pick on event that mildly interests you. And see if you can learn something even from that event. I have an event journal. and every event that i attend- i keep a log of what was said so i can review it later. You may want to do the same.

6) Not enough VALUE in what they are doing.

Value RULES in Social Media. And we train on what we call “Surprising Value.” This is the type of Value that is so great and unexpected that it surprises the person that discovers it. Put More Value in your POSTS. Put more Value in your PODCASTS. Put more Value in your Conversations. Put more Value in your Articles. Put More Value in your Recommendations. Put More Value in YOU and what you bring to the Social Media table.

Value RULES. And the one with the MOST value at the end of the day- reigns.

7) Joining Too Many Social Media sites.

There are about 3,600 Social Media sites. You need maybe 5-7. You read that right. You need 5-7 PRIMARY Social Sites. Then you need maybe 25-30, or even 50 Secondary sites for Link Building and traffic purposes. The main sites that you should be a part of- is up to you. My ‘Big 7″ are facebook, twitter, youtube, LinkedIn, Stumbleupon, Plaxo, and WordPress- along with mashable. These are the CORE of my Social Media Marketing.

Do I belong to more? Heavens yes- a LOT more’ but have automated those through ping.fm and other social software.

Do NOT try and be seen on a hundred sites. Facebook alone can keep you busy with over 200 million people. The same with myspace, or friendster. Master ONE site while mastering social media and then another, and then another, until you have YOUR “Big 7.” And then automate the rest.

Focusing too much on Monetizing Social Media.

Nothing wrong with monetization on the internet. We do it a LOT- and daily. But focusing too much on that in social media- is , well…not cool. People do not mind knowing about an offer, or new info product. But how about giving some VALUE first with it- then invite them to an event- and then at the end of the conference call or webinar-give them a chance to purchase your produst.

What do I see daily? Urls and messages SELLING SELLING SELLING! Whew- wish that would not happen so blatantly. It has gotten better, but if you have a great content rich info product- here is a novel idea: GIVE part of the info away FIRST’and let the person ASK you for the product if they like it.

Hmmm….that just might be an idea worth considering.

9) Thinking that You are Nobody and Social Media Success is for other people.

Ask Chris Brogan. Ask Scott Monty. Ask Alejandro Reyes. Ask Brian Solis. Ask Dave Taylor. Ask Shama Hyder. EVRYONE has a great possibility to becoming SOMEBODY in Social Media. THAT is the beauty of the culture. Everyone who contributes Value and Connection- is more than welcome to achieve whatever they want. Chris Brogan once had 10 readers of his blog. Now he has almost 40,000 people following him on twitter alone. Brian Clark of copyblogger fame once had 10 readers. So did Scoble. So did Monty. So did Shama. And the list is endless.

There is GREATNESS inside of you-and there is NO BETTER place than Social Media to unleash it upon the world. You ARE Somebody- and always have been. YOU are a Social Media Rockstar- in training!

10) Not Branding Yourself Strong Enough.

Branding is a tool that we all use in Social Media. It is WHO YOU ARE- and what people remember about you. It could be a phrase-”Just Do It (TM)”- or a slogan- “”We’ve Got You Covered.” Or even a questions- “Can You Hear me Now?” or just a Name-”Trump.”

You need to get a slogan or phrase that you can start wrapping in your messages. You need to get an image that speaks what you want the public to see and know. And you need to decide -what is the ONE THING I want people to think of FIRST- when they think of me and my company? THAT is the start of a good brand build. Do not be just another face in the web 2.0 world. Set yourself apart and above the fray with a brand that rocks. We teach what is called “Connection Branding” and we have saying:

“Do NOT just be known or remembered- become UNFORGETTABLE.” ™

THAT is what you need to do!

These are the top 10 mistakes people will make in Social Media in 2009. Yes, i Know there are others- but these are the ones that i see as the most prevalent in Social Media marketing.

blessings..doug firebaugh

Douglas Firebaugh
http://www.articlesbase.com/business-articles/social-media-marketing-the-top-10-mistakes-people-will-make-in-social-media-in-2009-734830.html

Very simple tips to build a great reputation in Social Media. Watch out….IT GET’S A LITTLE INTENSE! (Viewer Discretion Advised)

***BONUS TIP***

VALUE INNOVATION: instead of focusing on beating competition, you focus on making competition irrelevant by creating a leap in value for buyers.

***PLEASE COMMENT***

http://twitter.com/bradleywill

“Social Media marketing” “Bradley Will” “Social Media training” “Perry Belcher” “social media help” “social media consulting” “social media tips” “social media plain english” “social media” “social media coaching” “learn social media”

Duration : 0:6:56

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