Any good books or publication (recent ones only) on Web Analytics or Online marketing measurements?

- I need advance level material – not beginners guide
- Not Jim Sterne’s book please – thats a great book but I need something more recent and up-to-date
- covering overall online marketing – not Search Engine only.

There are a ton of resources available. Check out my sources, they include books, articles, and a website dedicated to web analytics.

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  By Luiseme, February 1, 2010 @ 9:33 pm

  Check out this week’s edition of The Economist ‘Rocket Man’, there is a special report on Internet Advertising.
  References :

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  By Spice, February 1, 2010 @ 9:59 pm

  online marketing techinques?
  References :

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  By Wise_Elder, February 1, 2010 @ 10:09 pm

  There are a ton of resources available. Check out my sources, they include books, articles, and a website dedicated to web analytics.
  References :
  http://www.webanalyticsdemystified.com/

  http://www.webanalyticsassociation.org/

  http://www.webtrends.com/Resources/WhitepapersAndGuides/ClickZBestofWebAnalyticsGuide.aspx

  http://www.clickz.com/experts/crm/analyze_data/

  http://www.clickz.com/experts/crm/actionable_analysis/

  http://www.clickz.com/experts/crm/traffic/

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