I have a new online mall website and want to advertise through Yahoo search marketing. Is it a good idea?

The website is: www.wakumall.co.uk

At the moment I am going through forums and the like to get my website across.

Can any one give me their opinion on the website?

Should I think at this early stage to go through Yahoo search marketing?

Also, what marketing techniques should I use?

YSM is very expensive , you can first try cheaper advertising site like adv.aplis.net ,etc .

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