Online drives offline – Ross McDonald, Retail and Consumer Goods, Google – Part3

Google is still seeing huge growth in search volumes in Australia, as more and more Australians begin customer journeys with search, more often. He outlines the risks of retail marketing that creates customer demand but isnt supported by a sound search marketing strategy. Ross also highlights the high click through rates enjoyed by well-known retailers who are using search marketing.

Duration : 0:7:52

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