promotional marketing online business tools?
i am trying to market my online business. i have heard of some marketing tools that will help people market their products online, like – reverse word search, adwords, and etc. i need help. i know there is a way to do this – the promotional spots that appear at the top of a search page – i want to be able to get that type of marketing spot. any referrals, or books would be so grateful. thank you for any help.
You’re talking specifically about Sponsored search results (PPC or Pay Per Click), which relates to Google AdWords, MSN adCenter, or Yahoo Search Marketing. Using PPC results, you bid for keywords (e.g. if you are selling blue widgets, you can bid $0.05 per click for the search phrase "blue widgets" and also integrate other popular phrases for your products/services in your paid search campaign.) Google will place this search result and make it appear more frequently based on user behavior (if more users click on it, you’ll be up top more than someone who actually bids $3 for the same keyword).
It’s competitive, and the money adds up quickly, which could be especially more dangerous based on your keyword selection. Also, factors that impact visibility include the presentation of your ad (what you say is important) and the landing page (what you’re advertising). Google uses an unknown algorithm and a metric called the Quality Score in order to determine viability of an advertisement in this zone.
For your sake, since this money can dry up quickly, you *definitely* want to read about it. Here are two books that I recommend:
Winning Results with Google AdWords, by Andrew Goodman
Pay Per Click Search Engine Marketing, by Eugene and Boris Mordkovich
Someone touched upon social media marketing and I happen to have written a book on it. Check out The New Community Rules: Marketing on the Social Web written by Tamar Weinberg. This isn’t PPC but it’s another way (and perhaps cheaper – the only investment is time and understanding of the social space) to market your business using the online communities you visit (including Yahoo! Answers, which just so happens to be in chapter 8). 
Best of luck.
search engine marketing | admin | 
March 6, 2010 8:51 am
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By Robert, March 6, 2010 @ 2:29 pm
Bertram what you mentioned about the promotional spots is sponsored ads.
This is known as ppc (pay per click) where you place an ad, and when someone clicks on the ad,you get charged.
I don’t mean to be rude but it seems like you don’t have a full understanding of this type of marketing and i’d find out as much as possible before you get started with ppc. Many people lose a lot of money on adwords (googles name for sponsored ads) by not doing proprer research.
There are many things needed for a successful ad campaign. Key word research is the most important.
If you want to have chat about adwords or you need help with anything reguarding marketing methods,feel free to contact me.
best wishes
robert
References :
By tamar, March 6, 2010 @ 3:03 pm
You’re talking specifically about Sponsored search results (PPC or Pay Per Click), which relates to Google AdWords, MSN adCenter, or Yahoo Search Marketing. Using PPC results, you bid for keywords (e.g. if you are selling blue widgets, you can bid $0.05 per click for the search phrase "blue widgets" and also integrate other popular phrases for your products/services in your paid search campaign.) Google will place this search result and make it appear more frequently based on user behavior (if more users click on it, you’ll be up top more than someone who actually bids $3 for the same keyword).
It’s competitive, and the money adds up quickly, which could be especially more dangerous based on your keyword selection. Also, factors that impact visibility include the presentation of your ad (what you say is important) and the landing page (what you’re advertising). Google uses an unknown algorithm and a metric called the Quality Score in order to determine viability of an advertisement in this zone.
For your sake, since this money can dry up quickly, you *definitely* want to read about it. Here are two books that I recommend:
Winning Results with Google AdWords, by Andrew Goodman
Pay Per Click Search Engine Marketing, by Eugene and Boris Mordkovich
Someone touched upon social media marketing and I happen to have written a book on it. Check out The New Community Rules: Marketing on the Social Web written by Tamar Weinberg. This isn’t PPC but it’s another way (and perhaps cheaper – the only investment is time and understanding of the social space) to market your business using the online communities you visit (including Yahoo! Answers, which just so happens to be in chapter 8).
Best of luck.
References :
I wrote The New Community Rules (http://www.newcommunityrules.com) and have been in the industry for years.