Inside H&R Block’s Social Media Marketing Blitz

February 6th, 2010 | by admin |

NEW YORK (YouTube.com/AdAge) — Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It’s coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.

Duration : 0:3:9


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  1. One Response to “Inside H&R Block’s Social Media Marketing Blitz”

  2. By TheWealthyPromoter on Feb 6, 2010 | Reply

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