Social Media in Plain English

A simple story that illustrates the forces shaping social media. This video comes in an unbranded “presentation quality” version that can be licensed for use in the workplace. http://www.commoncraft.com/store-item/socialmedia

Duration : 0:3:44


[youtube MpIOClX1jPE]

  • By FersotJ, December 31, 2009 @ 3:29 am

    This is very …
    This is very similar to things I find on YouTube. I really love the way this shows opinions on the item, except that people don’t think about negative outcomes, because, frankly, their are none.

  • By mcyi8aa2, December 31, 2009 @ 3:29 am

    sorry, but i really …
    sorry, but i really didn’t find this particularly helpful. I see that it’s kinda cute, and i’m totally fine with the whole metaphor idea – but surely it would be good to actually talk about social media for what it is today a little?

  • By silverblue73, December 31, 2009 @ 3:29 am

    i refuse to believe …
    i refuse to believe you’re that stupid

  • By pizzalover6969, December 31, 2009 @ 3:29 am

    So stupid. Do they …
    So stupid. Do they sell ice cream or what? How do they compete with the big factory?

  • By tarkemo, December 31, 2009 @ 3:29 am

    Ei kokaiinijuhlia …
    Ei kokaiinijuhlia Kotkan Kuutsalon saaressa Selin, Veijonen ja Samuli Edelmann.

  • By MokoziWorld, December 31, 2009 @ 3:29 am

    i go to scoopville …
    i go to scoopville if it existed

  • By 1ockedand1oaded, December 31, 2009 @ 3:29 am

    this is a better …
    this is a better discription of the open source comunity then anything!

  • By ans130, December 31, 2009 @ 3:29 am

    I would like to …
    I would like to know, wish software die the used for this video:-)

  • By memoziner, December 31, 2009 @ 3:29 am

    SOCIAL MEDIA,….. …
    SOCIAL MEDIA,….. I love Social Media, nice explanation

  • By kcharles99, December 31, 2009 @ 3:29 am

    Point taken, though …
    Point taken, though I think we might be getting into splitting hair territory. Do you have a link for that Center for Journalism quote? I’d love to blog about it.

  • By bijhua, December 31, 2009 @ 3:29 am

    A reply on a …
    A reply on a podcast is not “episodic” by definition therefore not a true “podcast” but rather a “response video”.Therefore, I would rather consider podcasting as a tool for social media. ( not that all these make any significant difference in practice , only theoretically)

  • By bijhua, December 31, 2009 @ 3:29 am

    “Center for …
    “Center for Journalism and Communication Research at the University of Texas at Austin in the USA proposed a four-part definition of a podcast: A podcast is a digital audio or video file that is episodic; downloadable; programme-driven, mainly with a host and/or theme; and convenient, usually via an automated feed with computer software”. One of the key words in the all definitions for podcasting is “episodically”.

  • By kwixson, December 31, 2009 @ 3:29 am

    Podcasting usually …
    Podcasting usually comes with RSS, which usually means a comments section somewhere. Go back to the site where the podcast is posted and you’re likely to have a venue for return channel communication. I commented on a space podcast once and the following podcast spent 20 minutes answering my comment. Also, to the point of this video, you record your podcast, then I record my podcast in response – we both can ’cause it’s so cheap and easy – we’re communicating back and forth.

  • By stevezachary, December 31, 2009 @ 3:29 am

    Simple yet …
    Simple yet effective.

  • By RappyMcRapperson, December 31, 2009 @ 3:29 am

    Scoopville sucks!
    Scoopville sucks!

  • By georgebushsen, December 31, 2009 @ 3:29 am

    i think the …
    i think the phenomenon is not called social media but social media publishing / social publishing…

    the big ice cream company is representing the big publishing companies who r struggling to survive because they havent heard the buzz…

  • By jjccccc, December 31, 2009 @ 3:29 am

    ok my icecream …
    ok my icecream company comes round my house smashes up my board out side my house then sends in 2 goons who break my legs . so i tried youtube instead i got loads of ratings to begin with then youtube found out i was getting to popular so they restricted my hit count down to zilch, free market econmy means didlee squat when it comes to big business

  • By absalomkomissar, December 31, 2009 @ 3:29 am

    beautifully done! …
    beautifully done! great animation

  • By bijhua, December 31, 2009 @ 3:29 am

    fantastic video! …
    fantastic video! it’s clear that a lot of hours went into the making of it :) there is one thing though, one might argue that “podcasts” or “podcasting” is not “social media” since it is a one way comunication channel

  • By DaleMHurley, December 31, 2009 @ 3:29 am

    Very cool video and …
    Very cool video and smart way of presenting the idea

  • By tinflute1, December 31, 2009 @ 3:29 am

    Great but…um. Not …
    Great but…um. Not helpful if you are the big ice cream company. How does that company use social media? Same problem with most social media explanations. Simplistic, not actionable. But it’s fun and sounds great.

  • By Danotto9797, December 31, 2009 @ 3:29 am

    social media IS the …
    social media IS the future

  • By talkingwithnana, December 31, 2009 @ 3:29 am

    good work
    good work

  • By lymber1, December 31, 2009 @ 3:29 am

    i laughed….. this …
    i laughed….. this was good

  • By fakepoetry, December 31, 2009 @ 3:29 am

    fuck that!!! …
    that!!! Capitalize media right now!!!!!

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