Online Reputation Management | Online Marketing | SBSON
http://www.sbson.com — How do you look in a search? Do you like what you see? Are you even visible? Is there a search result you don’t like? Or do you have a great website that no one can find on Google or Yahoo? We can change all of that for you.
SBS-ON is based on Sports Business Simulation’s six years of experience in building our own visibility on the web and with a shoestring budget. We’ve consistently hit keyword targets we established for our needs, literally taken over entire search engine listings, created email campaigns, established and run over 100 online communities and used multiple platforms to achieve our overall marketing and “buzz-building” objectives. We call it “Online Reputation Management.”
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search engine marketing | admin | 
February 26, 2010 5:06 pm | 
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Jack Flanagan of comScore at SES New York 2009, advocates not a diminished but a smarter approach to search marketing in a recession economy, pointing out the effectiveness of online channels combined with their offline counterparts, and that even though people may be spending less, they will not stop spending money online. Moreover, savvy marketers in industries whose online components are actually growing relative to offline activity are positioned to reap large benefits from frugal customers looking for a deal outside of the brick-and-mortar economy. Flanagan points to the specific example of DSW and underscores the importance of spending not necessarily less money online but certainly spending their marketing dollars smarter.
A short highlight reel of some of the attendees of Search Marketing World 2008
Byron Gordon, SEO-PR, interviews Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada about the state of search today. Stacey first gives a brief overview of search, starting from the days of text-base content to today’s explosion of multimedia, including video, music, audio, deep links, etc…But search user satisfaction hasn’t evolved in the way marketers expected. Stacey says there needs to be a better way to search. According to Stacey, 1 in 4 search queries are actually satisfied. Users are spending 25% of all of their queries on refining their queries. More than 50% of online sessions consist of users spending more than 30+ minutes online. Stacey makes the point that most users don’t have the time to spend excessive amounts of time online to find what they are searching for. Only 9% of all queries take less than 3 minutes to complete. 66% of search users are making decisions in key areas of their lives. Stacey also mentions that more than 60% of Canadians are using multiple search engines. Stacey concludes with the advent of Microsoft’s latest entry into the world of search, bing!
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