Search Engine Marketing for Businesses

Video from our FREE Online Business Course

http://www.myownbusiness.org

Session 10 E-Commerce Business

Question:
“How should a business market their website on the internet?”

Thomas Mix
Internet Entrepreneur

Topics covered in this video:
Online marketing, search engines, web design

Transcript:
People are not going to automatically find your website just because it’s on the internet. It takes time, it takes hard work and it takes know-how to effectively market your website. A good start is to make sure you submit your website to the top search engines. Also, networking with other websites is important. Talk to your friends and associates who have websites and create as many doorways into your website as possible. The search engines look favorably upon this especially if the sites linking to you are sites with similar topics. You may consider hiring a professional search engine marketing firm because you’ll need to dedicate a lot of time for as long as you have your website. So it may be best to leave it to the professionals.

Keep an eye on the competition that’s ranking high for your category on the search engines. See what the number one site is doing. Maybe they are doing something you can do or do even better. Maybe they’re not doing something that you can do. If your business and is just starting out on the Internet, you can market your website using pay per click advertising. With pay per click advertising you only pay when people click on your advertisement and come over to your website. So it’s a great way to get highly targeted leads to your website.

Duration : 0:2:18

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