Bryan Eisenberg – Online Marketing & Marketing Analytics Expert
Bryan Eisenberg, co-author of the bestselling books Call to Action, Waiting For Your Cat to Bark and Always Be Testing, is the co-founder of Future Now Inc., an interactive marketing optimization firm. Bryan provides businesses with a roadmap to generate more leads, by continuously improving their marketing efforts through the integration of technology, creativity, and marketing talent. A sought after speaker, he has keynoted for such events as Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom and the Canadian Marketing Association.
http://www.speakers.ca/eisenberg_bryan.aspx
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Book Bryan Eisenberg as a keynote speaker for your next event by contacting: info@speakers.ca.
Duration : 0:8:10
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March 3, 2010 8:48 am | 
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Byron Gordon, SEO-PR, interviews Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada about the state of search today. Stacey first gives a brief overview of search, starting from the days of text-base content to today’s explosion of multimedia, including video, music, audio, deep links, etc…But search user satisfaction hasn’t evolved in the way marketers expected. Stacey says there needs to be a better way to search. According to Stacey, 1 in 4 search queries are actually satisfied. Users are spending 25% of all of their queries on refining their queries. More than 50% of online sessions consist of users spending more than 30+ minutes online. Stacey makes the point that most users don’t have the time to spend excessive amounts of time online to find what they are searching for. Only 9% of all queries take less than 3 minutes to complete. 66% of search users are making decisions in key areas of their lives. Stacey also mentions that more than 60% of Canadians are using multiple search engines. Stacey concludes with the advent of Microsoft’s latest entry into the world of search, bing!
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