comScore on Search Marketing in a Recession Economy at SES New York 2009
Jack Flanagan of comScore at SES New York 2009, advocates not a diminished but a smarter approach to search marketing in a recession economy, pointing out the effectiveness of online channels combined with their offline counterparts, and that even though people may be spending less, they will not stop spending money online. Moreover, savvy marketers in industries whose online components are actually growing relative to offline activity are positioned to reap large benefits from frugal customers looking for a deal outside of the brick-and-mortar economy. Flanagan points to the specific example of DSW and underscores the importance of spending not necessarily less money online but certainly spending their marketing dollars smarter.
Duration : 0:3:20
February 22, 2010 10:12 am | 
These guys are starting a new SEO and small business marketing company that will be revealed next month, but here we discuss the state of search engine marketing with the founder George Revutsky of http://www.mynextcustomer.com/
TopRank Online Marketing founder and CEO Lee Odden talks to Brett Tabke about Universal Search, search marketing, and his predictions for the future of search.
http://www.fathomseo.com/products/search-engine-optimization/ – Fathom SEO’s Mike Murray presents the top 12 SEO campaign killers. 12 campaign mistakes to avoid to ensure your search engine marketing yields the best results. Learn the mistakes to avoid making when planning your own search campaign for your business. To learn more about Fathom SEO’s search engine optimization services, visit http://www.fathomseo.com/products/search-engine-optimization/.
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