Greg Markel of Infuse Creative, industry-acclaimed video search engine optimization (VSEO) wizard, talks with Byron Gordon of SEO-PR about the VSEO panel he spoke on at SES San Jose 2008. Markel emphasizes the crucial nature of an online video (and online video optimization) strategy especially with relation to YouTube and Google’s universal search.
Duration : 0:5:9
Jack Flanagan of comScore at SES New York 2009, advocates not a diminished but a smarter approach to search marketing in a recession economy, pointing out the effectiveness of online channels combined with their offline counterparts, and that even though people may be spending less, they will not stop spending money online. Moreover, savvy marketers in industries whose online components are actually growing relative to offline activity are positioned to reap large benefits from frugal customers looking for a deal outside of the brick-and-mortar economy. Flanagan points to the specific example of DSW and underscores the importance of spending not necessarily less money online but certainly spending their marketing dollars smarter.
Duration : 0:3:20
Michael Boland, Kelsey Group, interviews Gib Olander of Localeze, an online content management service for search engines, businesses and consumers. Michael asks Gib about where local businesses should go for accurate search listings. Gib also talks about the future of local online search and why business owners need to take advantage of the latest technology.
Duration : 0:3:39
Lee Odden of TopRank Online Marketing
http://www.searchenginestrategies.com/newyork/lodden.html
Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search optimization with Greg Jarboe of SEO-PR.
Duration : 0:2:8
Byron Gordon, SEO-PR, interviews Stacey Jarvis, Search Lead, Consumer & Online, Microsoft Canada about the state of search today. Stacey first gives a brief overview of search, starting from the days of text-base content to today’s explosion of multimedia, including video, music, audio, deep links, etc…But search user satisfaction hasn’t evolved in the way marketers expected. Stacey says there needs to be a better way to search. According to Stacey, 1 in 4 search queries are actually satisfied. Users are spending 25% of all of their queries on refining their queries. More than 50% of online sessions consist of users spending more than 30+ minutes online. Stacey makes the point that most users don’t have the time to spend excessive amounts of time online to find what they are searching for. Only 9% of all queries take less than 3 minutes to complete. 66% of search users are making decisions in key areas of their lives. Stacey also mentions that more than 60% of Canadians are using multiple search engines. Stacey concludes with the advent of Microsoft’s latest entry into the world of search, bing!
Duration : 0:6:5
Tags: 2009, bing, Byron Gordon, future, Microsoft Canada, online sessions, Search, Search Engines, search marketing, SEO-PR, SES, sesconference, Stacey Jarvis, Toronto
search engine marketing | admin | 
December 28, 2009 1:45 pm | 
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