Search Engine Marketing for Businesses

Video from our FREE Online Business Course

http://www.myownbusiness.org

Session 10 E-Commerce Business

Question:
“How should a business market their website on the internet?”

Thomas Mix
Internet Entrepreneur

Topics covered in this video:
Online marketing, search engines, web design

Transcript:
People are not going to automatically find your website just because it’s on the internet. It takes time, it takes hard work and it takes know-how to effectively market your website. A good start is to make sure you submit your website to the top search engines. Also, networking with other websites is important. Talk to your friends and associates who have websites and create as many doorways into your website as possible. The search engines look favorably upon this especially if the sites linking to you are sites with similar topics. You may consider hiring a professional search engine marketing firm because you’ll need to dedicate a lot of time for as long as you have your website. So it may be best to leave it to the professionals.

Keep an eye on the competition that’s ranking high for your category on the search engines. See what the number one site is doing. Maybe they are doing something you can do or do even better. Maybe they’re not doing something that you can do. If your business and is just starting out on the Internet, you can market your website using pay per click advertising. With pay per click advertising you only pay when people click on your advertisement and come over to your website. So it’s a great way to get highly targeted leads to your website.

Duration : 0:2:18

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Starting a Business Goals, Costs

Video from our FREE Online Business Course

http://www.myownbusiness.org

Session 1 – Evaluating Business Potential

Question:
“What would your top recommendations be for people just starting out in business?”

Gwyn Myers, Ph. D.
Management Consultant

Topics covered in this video:
Business goals, costs, revenue, networking, persistence

Transcript:
Number one would be to make sure that you have a goal and that you are determined to make that goal–that nothing is going to stop you. There are going to be so many valleys that you are going to go through, but that you are absolutely determined to make it. And I think that it shown over and over that persistence is the key to really starting a business and sticking with it and making it successful.

The second thing that I would tell them is a well known business fact: revenue is on the outside, costs are on the inside. So spend as much time as you can on the outside during the times that people to going to listen to you: spreading your message, networking and finding out what people need. And maybe it’s going to be evening hours, early morning hours or weekend hours that you devote the time internally to get yourself organized to set up that infrastructure and get going.

So one thing is persistence and the second is get out there where the revenue is and make sure it’s coming in.

Duration : 0:1:20

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How to Finance Your Start-Up Business

Video from our FREE Online Business Course

http://www.myownbusiness.org

Session 9 How to Finance Your Business

Question:
“Raising start-up money is one of the great hurdles in starting a business. Would you have any recommendations or some basic do’s and don’ts as to how people should go about this great challenge?”

Rod Banks
Executive Vice President, City National Bank

Topics covered in this video:
Starting a business, financing, loans, writing a business plan

Transcript:
First off, before you begin to think about getting your start-up money together, you need to have a business plan. And once you put the business plan together it will help you to determine how much money you need to start your business. Once you determine the amount, then you’ve got to decide: where is the best place to get it? In today’s world it is very difficult to go to a commercial bank–the typical bank you see on the street– for a start-up business type of loan.

A lot of first time entrepreneurs will start off by using their own personal savings or look to a friend or a relative to see if they can get a friendly partner in with them. Some people will look at putting a lien to some degree on their home. Because of the credit card boom, a lot of people today will take credit card solicitations that come out. And it’s perfectly okay to take one of these low interest rate credit card offers if you manage it in a very responsible manner.

Duration : 0:1:23

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